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Is Fury v Joshua about meritocratic sporting excellence or just algorithmic celebrity power? | Jonathan Liew

Is Fury v Joshua about meritocratic sporting excellence or just algorithmic celebrity power? | Jonathan Liew
🏆 Sports News · The Guardian · Oct 8, 2026

This long-awaited fight is happening exactly as intended: at the sweet spot where commercial potential meets a genuine absence of jeopardy The 1912 Olympic marathon was held in a brutal Scandinavian heatwave, and before long Shizo Kanakuri of Japan was flagging. His journey to Stockholm had been debilitating; he had ba

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