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Gianni Infantino’s big World Cup sale and Fifa’s race to the bottom line

Gianni Infantino’s big World Cup sale and Fifa’s race to the bottom line
⚽ Football News · The Guardian · Jul 29, 2026

Sign up now! Sign up now! Sign up now? Sign up now! We begin Football Daily’s 29 July 2026 edition with a trip back to 26 February 2016. Gianni Infantino has been elected as the new Fifa president on a promise to clean up a disgraced organisation. “A good day for football,” says the FA director, David Gill. “A good day

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