8.4 million new Americans identify as football fans after FIFA World Cup 2026, says Nielsen

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⚽ Football News · Sportstar · Oct 15, 2026

Nielsen Fan Insights data shows that the number of Americans who identify as football fans jumped to 75.2 million in July 2026, up from 66.8 million a year earlier.

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8.4 million new Americans identify as football fans after FIFA World Cup 2026, says Nielsen

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