Women’s sports viewership crosses 28 billion minutes in US in 2026, study says

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🏏 Cricket News · Sportstar · Aug 18, 2026

The study stated that 122.5 million Americans now identify as active participants in the women’s sports ecosystem, directly impacting the viewership, advertisement spends, and sponsorship valuations.

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Women’s sports viewership crosses 28 billion minutes in US in 2026, study says

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